Hi!
What a TREAT to spend a sunny and fairly warm afternoon at the newly re-designed Soho location of the John Varvatos boutique. Saturday, March 28th,those in the know headed down for the perfect brunch complete with skewers of fresh fruit, various mini-quiches with asparagus or roasted tomato, KILLER Mimosas and Bloody Mary's and a variety of delicious chocolate desserts.
Over brunch attendees marveled over the newly re-designed space. The boutique situated in a prestigious landmark building at 122 Spring Street in Soho has been conceived by Mr. Varvatos and designed by Gray Davis and Will Meyer of Meyer Davis Studio Inc., the boutique creates a luxurious environment dedicated to Varvatos' elegant tailored clothing and suiting collections. We spoke with John Varvatos, who gave a little bit of background about the brunch, sharing "we
just remodeled the store and it's kind of personal to me this store, everything from the furniture to the artwork and everything...we've been lucky that our business in a difficult time has been really good. We've had a lot of great customers that have supported us over the years as we've grown so we've invited a bunch of them today to have a Bloody Mary, or cocktail, juice and celebrate the opening and thank them for their support over the years."
The 5,000 square foot store is divided into two stories which allow for a natural thematic separation within the space. The street level, with its generous display windows along both Spring and Greene Streets, offer an eclectic mix of sports wear, accessories and footwear. A dramatic lighting fixture composed of more than 1,200 vintage bulbs hanging above the stone stairwell beckoning clients to the sumptuous new downstairs area.
Attendees including: Alec MCCord of The Real Housewives of New York City, Pauley Z of IFC's ZRock,Johannes Mahmood, Jared Clark, Kim Bates Suzanne Fuller, Tia Walker, Robert Fowler and others enjoyed the simply PERFECT afternoon affair.
*photos courtesy of John Varvatos