Musician, innovator and global entrepreneur will.i.am last night , September 24th, unveiled his personally designed new Lexus NX*** at an exclusive launch party in Paris. The highly-anticipated car was revealed ahead of an exclusive DJ set by the Grammy-Award winner, to attending guests from across Europe.
Bearing his name, the special edition NX 200t F SPORT pairs the flair and creativity of will.i.am’s innovative personality with the eye-catching striking angles of the Lexus NX. With cutting-edge on-board technology, a sharply-styled exterior and an aggressive and sporty design, the NX is aimed at younger, urban and more design oriented customers.
Speaking about the special edition SUV, will.i.am said: "When I found out Lexus wanted me to be involved in the Striking Angles campaign, my first thought was, can I design a car with you? I’m honored to be launching my bespoke Lexus NX F SPORT in Paris –this car is super fresh and incorporates my personal style. My point of view is the best kind of design will encourage other people to interpret that design.”
During his performance will.i.am played a number of classic Black Eyed Pea hits including; 'Boom, Boom, Pow', 'I Gotta Feeling', 'Imma Be', 'Don't Stop the Party' and the hit single 'Scream and Shout'.
*photos courtesy of Guido De B/ Getty Images Europe
***will.i.am's bespoke Lexus NX showcases many custom features, including four 180 degree interconnected camera lenses allowing the driver to capture panoramic photographs and video footage whilst on the move that sync directly to the users smartphone via bluetooth – the first of its kind.