Well, well, well, how quickly the time rolls around. For sure as the dust has just settled in New York, from the Spring 08 shows, it's time to pick up and do it all over again on the West Coast via Los Angeles (Culver City). The only true difference of course is that well, Mercedes Benz Fashion Week at Smashbox Studios (October 14-18) is ... DIFFERENT! Instead of socialites and fashion experts showing to the tents of Bryant Park, look for MAJOR celebs -- primarily actresses...young actresses to vie for front seat time at Smash Box Studios. Instead of heavy doses of jaw-dropping couture, expect racy (outlandishly racy) Ready-To-Wear with a sprinkling of select couture. That said, the SPR 08 designer line up includes: Sue Wong, Chick by Nicky Hilton, Yves Castaldi, Elsie Katz Couture, Joseph Domingo, Jenny Han, Grey Ant, Whitley Kros, Voom by Joy Han, The Gallery, Evidence of Evolution, Monarchy Collection, Samora, Oligo Tissew, JC Obando, Jeremy Scott, Coco Johnson, Tart and Kevan Hall (off-site).
This season will refreshingly bring about an eco-friendly theme,*** an appropriate stance for the Los Angeles shows. "California is on the forefront of green initiatives, and we are excited that we will be taking the lead here." "This is a great first step for the Fashion Industry here in LA," announced Smash Box Studios co-founder Davis Factor.
Can't wait to see what comes down those runways...can you? ... also note that Whole Foods Market, the world's largest retailer of natural and organic foods is also one of the event's sponsors...yum, yum!
*** - in keeping with the eco-friendly theme Mercedes-Benz Fashion Week at Smashbox Studios will partner with The Carbon Neutral Company to measure and reduce the carbon dioxide (CO2) emissions of the event, the inevitable remainder will then be offset.