Hey There!
Whoever said 7 is a lucky number was right on point. While many coveted lists of top 10s and 20s dominate our consciousness on subjects ranging from the World's Richest People to Hollywood's Best Dressed, we are right at home with an "it" list of (7) of the country's most intriguing (DJs) behind the turntables. It's a DJ nation! Haven't you heard? Oh yes, it seems that DJs have taken to the forefront of popular culture here in the US, and nothing defines pop culture better than what's HOT NOW. It should come as no surprise that multitudes of both men and women (young & old) still long to be singers, models and dancers. Yet an uncanny amount of people from both groups long to be...you guessed it... a DJ!
Even the most underground of artists who up until recently ascribed to spinning "purely for the love of music", are now being polished, repped, and packaged-off hoping for bigger and better gigs that rival their celeb DJ counterparts. Thankfully, The Quest for "it" has its finger on the pulse, and before several hundred of the nation's finest, and even not so fine, head down to Miami's Winter Music Conference (March 25-29) we though we'd chat with our lucky 7. What are their insights?...how are they making strides and getting BIGGER & BETTER with each new gig? If you are familiar with DJ Vice, Sky Nellor, DJ Erick La Peau, Bruce Tantum, DJ Nick Cohen, DJ Jamieson Hill, and Spencer Product than kudos to you; if NOT, then read on and find out what makes these seven 2008's most intriguing behind the turntables.
DJ Vice
West Coast nightlife will never be the same if celeb DJ Vice (no sur name thank you) ever decides to pick up and take root on say, the East Coast. While the California native with a hometown fan base in LA "prefers the vibe in Miami and the diversity the city has to offer", he is at present near legendary status in Las Vegas. Claim to fame Vegas gigs include: Body English, TAO, Light, and his current residencies at Pure and LAX Nightclub at the Luxor. "There is a big difference musically on each coast, but being a DJ to me means bringing what you love to the table. I stick to my style and do what I'm known best for."
Well said we thought, but what is he best known for? how did he get started? "I wanna first off state that I started this DJ journey in 1992 at the age of 13. After doing a mix show on Power 106fm in Los Angeles from 97 until 04 I ventured out into the Las Vegas club scene." It seems like the Las Vegas club scene has been very, very good to Vice putting him at the top of th list for many major bookings. Vice is particularly requested by celebs and insists that "I don't come in as a celeb DJ I come in as a DJ to the celebs. As long as I keep that mentality I believe it will keep me in this game longer then I could imagine."
Currently just completing a new mix CD and routing his tour, Vice is re-acquainting himself with the production end of things. Advise for up and coming DJs? "I believe its all about your relationships, and you have to keep your mix CD as your business card. Nowadays everyone is a DJ, actor, producer, musician, promoter...the list goes on. You can speak a big game but proving it is a different story. DJ's make your hands speak for yourself".
Sky Nellor
It only takes a moment to get over those envious feelings that many women harbor upon seeing a beautiful former model do something so tragically hip, they could just die! That moment is solidified when you actually hear the sounds of the Aussie accented New York "it" girl Sky Nellor...LIVE! Make no mistake her skills are quite impressive as her beauty is enduring.
Fusing anything from hip-hop to old soul to the latest import, Sky Nellor can spin. While the idea of true turntablism which actually involves total use of phonograph turntables and a mixer is fleeting, Ms. Nellor truly manipulates sound in a way that few others do, making her a standout amongst her peers.
Sky Nellor's earliest real clients include Calvin Klein, and Giorgio Armani who had no trouble with Ms. Nellor's transition from fashion to the DJ World, after all she's never strayed far from her fashion roots. We first caught wind of Ms. Nellor LIVE at an Esteban Cortezar after party at Marquee several years ago, and then again at a private event (VMA related event) at Cipriani, and were floored at her unique song selections and incredible beat matching ability--each time not even knowing it was her, until well into the evening.
So what is Sky Nellor up to presently? "I am working on getting through the month of March. My dear manager, Sujit Kundu has me in more cities and countries doing more gigs than ever before. As for any females out there wanting to do what I do ... practice, practice, practice." When we asked the still burning hot "it" girl of a DJ her definition of it..."
“It” equals whatever I am focused on at any time--rocking a part, a pair of Manolo Blahniks, pizza I am craving right now." Still attaining the highest of life goals, Ms. Nellor asks that we stay tuned!
DJ Erick La Peau
One of New York City's most notable under the radar DJs around is DJ Erick La Peau. A celeb level DJ, known for his hip-hop, he has been on the scene long enough to see the DJ scene truly transform musically "The scene itself has changed a lot. Before, what most clubs required from DJs was to play an open format, meaning play hip-hop with some house, rock and 80s. Now they want you to play mash-ups which is a blend of song mixed in together commonly in an up tempo rhythm."
Open format or not, looks like Erick La Peau (current Wednesday and Friday night resident of Marquee) who recently took to the decks for Kimora Lee Simmons' New York Fragrance Launch of Fabulosity, is doing very nicely right about now. A favorite amongst club owners, Erick La Peau actually began his career as a Reggae DJ. "I played 15-30 minute sets of Dancehall for Mark Ronson at New Music Cafe & Rebar. Then in 98' I started spinning hip-hop at Life, Metronome, Lot 61, Cheetah, NV, Nell's. Most people know me from spinning at Lotus & Spa. I've also worked in Miami at Club Opium, Prive, and Mansion.
Mr. La Peau, always a man of mystery, is about to be shooting off to yet another city in just a few days (an undisclosed location in Germany) making him one of the few we've spoken to who will miss this year's Winter Music Conference. Seems he has no worries in regards to the Conference, as his primary plan right now is to "get to the "next" level--"I have to re-invent myself to keep rocking the clubs and events as I do."
Bruce Tantum
It takes a little while to know all of the ends and outs of any game, and the DJ game (at least as far as New York is concerned) is old hat for DJ Bruce Tantum. Known to many as Time Out New York's Clubs Editor, he not only writes about the club scene, but he also approves, reviews, and is privy to a MAJORITY of the city's up and coming musical acts; it is no wonder one can find him manning the decks from time to time.
He began as early as 1987 doing parties "with friends in the East Village." As a former musician he didn't really consider himself a DJ until "we worked our way up to the Pyramid Club in 1991 then I realized, yeah...I'm a DJ." That was long ago--now Clubs Editor/DJ, he spins his Norwegian Space Disco, Techno-House, and whatever else is left of center everywhere, adding " I don't like stuff that is too hard, I prefer subtlety...music with a groove to it.
Unlike many DJs today, Mr. Tantum still spins vinyl, you remember vinyl don't you? The heaviest (physically taxing to lug around) and most costly way to spin? Well for Mr. Tantum, clarity of sound wins out. A fan of the "old-fashioned way" he prefers spinning in Belgium and London where "crowds are more into dancing" as opposed to sitting around and listening. While he adores the Meat Packing District's Cielo and the West Villages' Love, his favorite party is at a London Warehouse space (300- 400 pp) where everyone goes crazy and you play whatever you want to play." Sounds good to us.
Bruce will be present at this year's conference, expected to be his 11th or 12th, but whose counting? he will not be spinning this year, but will be enjoying the scene.
DJ Nick Cohen
The name DJ Nick Cohen pops up quite frequently among a certain hipster crowd in New York. That would be the young privileged few that like Nick may have been reared on the Upper East side, but have since branched out to say, all the artsy, indie type areas of the city. A product of prep school like fellow DJs Mark Ronson, Stretch Armstrong, etc. young Nick Cohen, from a more recent perspective, manages to remain in touch with what the masses want to hear.
At 23, Mr. Cohen wears many hats, one of which is as Designer/Co-Founder of Upper Echelon Shoes (UES), a shoe company founded with longtime friend Seth Campbell, and the other of course is as a DJ. So how does this hipster Vassar College grad get down? Well, in the shortest of time, he has progressed from playing classics, old-school, and contemporary hip-hop. "As with all things, my musical taste evolved to a place where it is not important to me to stay within a genre, but rather to experience all of them and focus my energy on making the crowd dance, whether Paul Simon “You Can Call Me Al”, a Rihanna track, Miriam Makeba “Pata Pata”, Jay Z, or The Virgins “Rich Girl” is playing, my object is to extract as much energy out of every room I play in."
Currently, Mr. Cohen's residencies include spinning at the coveted 1 Oak, Upstairs, Beatrice Inn, Bungalow 8, and Marquee, among others. While corporate clients are increasing in droves and include: Sotheby's, Red Bull, GQ, Alice & Olivia, Blue & Cream, etc. Advice for up and coming DJs is to be humble, focus on the room you are in, be confident and don't be afraid to take chances when you play...oh & come work for me and my management company...we are always looking for fresh talent."
DJ Jamieson Hill
Undoubtedly, our youngest DJ, twenty-one-year-old former model Jamieson Hill is rapidly making his assent to the big leagues. Humble beginnings meant starting at Soho's Naked Lunch, a well known space for authentic DJ music. Several well known DJ's from the Electronica, House, Down Beat scene have cut their chops here. In Jamieson's case, "I went in and the guy (owner) basically handed me a Thursday night gig ...I played 80's and 90's music; it was really a fun party." We should mention that Mr. Hill had been previously introduced to the owner by his girlfriend--hear that guys, it helps to have a girlfriend in the know.
Musically, Jamieson concentrates on "electronic mash ups, stuff that catches everyone's eye." Most recently Jamieson Hill caught our eye at a private party for Boss Models on 23rd Street's Star Lounge spinning everything under the sun and making the whole thing look EASY. While there were no electronic mash-ups he was laying down hip-hop tracks on top of something, we're not sure what, but he is definitely nearly on par with the bigger name DJs we've spoken with.
So what is Mr. Hill's ultimate goal? Outside of his current Sunday night Resident at Soho's still immensely popular Diva, it's spinning in Russia. " I really want to play in Russia at one of those clubs in the middle of nowhere, that you need a password to get into, and the bouncer stands behind a thick door and opens a slit to say you're in or out...that would be COOL."
Spencer Product
A man of few words, Spencer Product (not his real name) is without question one of the best rock DJs in New York City. Believe us folks, thats saying a LOT, and we mean rock in a very broad sense ie: indie, brit, etc. In a world where most special events, particularly celeb-filled events call for a DJ to play Top 40, a mix of popular recognizable hip-hip, etc. Spencer Product still manages to get A-List bookings. Top European fashion houses have booked Mr. Product including Dior Homme, Balenciaga, and Alexander McQueen in Paris. Other notables? DKNY, Banana Republic, Generra, as well as Courtney Loves 2006 Halloween Party at Beatrice Inn.
Spencer Product is on fire! Best known for his many weekly parties, most famously Berliniamsburg with Larry Tee, Spencer Product got his start...isle of Manhattan start, in the late 90's, at the famous Pyramid Club in New York City's East Village with a party called Club Badd. As Spencer Product is from the camp of left of center DJs, and indie rock bands that have included ties to: 2 Many DJs, James Murphy, and Fischerspooner he is no stranger to being in the company of other bold faced DJs in his genre--Steve Aoki, Mis Shapes etc.
Fast forward to present day and you will find that Mr. Product's popularity and innate ability to still remain indie and left of center has never faltered. He's become a travelling man flying overseas to spin in countries ranging from Australia to Mexico. On his radar presently are the groups Sssion, The Teenagers, Cut Copy, Lightspeed Champion, and the films. No shocker there from the man who was voted Best DJ at Paper Magazine's 1st Annual Nightlife Awards.
Can we expect to see Spencer Product at this year's Winter Music Conference? Not likely, we hear he will be DJing a month long residency in Tokyo at Club Le Baron.
Article by Tia Walker
Credits: Feature Story cover model Sky Nellor was shot on location at Bally, 628 Madison Ave., New York, NY
*cover photo by AJ Davis for The Quest for "it", additional photos by AJ Davis for The Quest for "it" with exception of DJ Vice photo courtesy of SKAM Artist, Erick La Peau photo courtesy of Erick La Peau, and Spencer Product photo courtesy of Spencer Product