Toshiba is the official sponsor of the Times Square New Year’s Eve Celebration. The iconic countdown to midnight was played out on TOSHIBA VISION Times Square, the LED screen atop One Times Square in the center of New York, triumphantly welcoming 2014 at the world’s biggest New Year party. Along with the 60-second countdown, TOSHIBA VISION also screened live music performances from Miley Cyrus, Macklemore, Blondie, and Icona Pop, as well as the Toshiba Hourly Countdown sponsor’s content every hour, and even a unique New Year’s greeting from astronauts currently on board the space station: Rick Mastracchio and Mike Hopkins, and Koichi Wakata, in collaboration with NASA.
Ahead of the official countdown event, Times Square hosted a special New Year’s Eve countdown for Japanese residents in New York. TOSHIBA VISION Times Square screened a unique countdown animation with “dancing” characters created by maestro female calligrapher Masumi Narita as the time ticked down to midnight in Japan on December 31st (10:00 a.m.EST). Visitors to the Japan Countdown also received TOSHIBA VISION 2014 Calendars. This was the first such event to be held at the same venue as the official Times Square party, and the visitors celebrated the New Year back home with Japanese women in festive clothes gathering in front of TOSHIBA VISION.
*photos by Eugene Gologursky/Getty Images