Rihanna, the seven-time Grammy Award winner and CFDA's Fashion Icon laureate has been named Creative Director of Puma--she will also serve as the brand's Global Brand Ambassador. “Signing Rihanna is a fantastic step for Puma,” said Puma’s chief executive officer Bjørn Gulden. “Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”
Congrats to Ri-Ri!