Last night, Saturday, January 31st, HUGO BOSS Parfums*** toasted the biggest weekend in professional football as a sponsor and official partner of The Maxim Party, the premiere event of Super Bowl XLIX weekend in Arizona. The star-studded night attracted some of the most notable celebrities, athletes and industry VIP’s. Attendees made their way through a dedicated Hugo Boss Parfums studio on the red carpet and included Chris Evans, Chris Pratt, Anna Faris, Paul McCartney, Bryan Greenberg, Zachary Levi, Kellan Lutz, Chase Crawford, French Montana, Alyssa Milano, Ian Ziering, Anna Lynne McCord, Tom Arnold, The Roots, DJ Cedric Gervais, DJ Questlove, Bow Wow, Hill Harper, JB Smoove, Adam Richman, Stephen Colletti, Tahj Mowry, Steve Weatherford, Prince Amukamara, Montee Ball, Jerome Bettis, Latavius Murray, Blake Bortles, as well as Hugo Boss Parfums ambassador Victor Cruz. Grammy Award Winner Ludacris treated guests to a surprise live concert of his numerous chart-topping hits and Nick Cannon performed while DJ Vice played as guests danced through the night.
***The HUGO BOSS Parfums and NFL “Success Beyond the Game” campaign celebrates successful players known for their achievements both on and off the field while emphasizing the aspects of success across all facets of a man’s life. Never has this been more relevant for the Men of the NFL, who are not only idealized for their performance on the field, but for their style off the field