Hey There!
A recent Women's Wear Daily reports Beyoncé and Tina Knowles plan to launch a new junior
apparel label, Sasha Fierce for Deréon, for back to school selling.
Looking to capitalize more on Sasha Fierce by utilizing the name of
the singer’s alter ego and third solo album, “I Am…Sasha Fierce,” the
collection pays homage to the singer's world tour. The line includes a
full range of sportswear and accessories. The jewelry, shoes and
eyewear, Tina added, “are really over the top” while the clothing is
more a little more subdued to make the accessories stand out — a
one-shoulder dress, black bodysuit, fake leather jacket with oversize
collar, leggings and destructed jeans with mesh and lace details lining
the ripped material. Click here for more.












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