EXCLUSIVE Q & A- A Visit to the Diamond District with Diamond Club International

                                                                 Hello!

The old cliches of diamonds are a girl's best friend, or in more recent decades, a diamond is forever are two of our favorites.  Who would not love a beautiful crystal clear, exquisitely designed diamond on their hand? The slowing economy need not keep one from not at least considering the possibility of owning what could easily be one of the most accessible investments of a lifetime.  Where does one go for quality, uniqueness and personalized service (with a family touch) in the diamond business? In New York City many are turning to Diamond Club International commonly referred to by their website's name of Diamond Club Jewelry. Located in the heart of the Diamond District, this family owned diamond purveyor provides unparalleled selections of quality diamonds at reasonable prices.  Whats more, styles and settings can be customized to one's specifications at ease without the hassle of exorbitant pricing, or unusually long delays of time.  We spoke on this very topic just a few weeks ago to Diamond Club International's John Magzalcioglu who shared his take on the diamond industry, and what makes his diamonds in particular, such a rare find.

How long have you been involved in the Diamond business, and what are the demands and or challenges you face in such a luxury industry given today's economy?

I'm in this business as long as I've known myself meaning--it's a family business. My father did it, his father did it--actually almost all my family on my father's side is in this business.  So this is where I grew up. And I always worked with the best. This is how I learned the business. There are very talented artists in my family--artist is what we refer to the jewelers as. 

The biggest demand on our business is for bridal jewelry--wedding bands and engagement rings because everybody needs them. Everybody is rearranging their budget according to their situation of course.  Economy definitely effects us, people think twice now when they spend their money.

What is the marketing strategy for Diamond Club Jewelry? Where can we expect to see your brand this year...anything BIG planned?

Certainly our goal is to be the next big name in jewelry.  David Yurman, Jacob the jeweler and many other big brands came out  of where we are now, so we have a very aggressive advertising strategy.  We are trying to be involved with every possible opportunity.  We are cooperating with a lot of people on a lot of different projects.

 

There is always a big plan with us, but then there is always plan B-C-D-E as well, just in case ;).  I personally don't believe in luck--hard work and honesty is the formula of success for me. 

 

What type of clients do you seek for Diamond Club International and who has worn your jewelry in the past?

We do have clients all over the USA, actually all over the world.  We don't want to have a certain typeset for clients.  Every culture has a different taste.  I grew up in Istanbul where east meets west.  I grew up with many different cultures.  I have seen a lot of art forms...this allows me to understand  different people.

 

We have a lot of celebrities that we've styled--Debra Norville who is the host of Inside Edition.  We have model Nik Pace, America's next top model finalist.  We have Michelle Krusic, who is an actress in Dirty Sexy Money, and many other ones.

*photos courtesy of Diamond Club International