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The renowned French jewelry house Cartier celebrated its Third Annual Love Day in New York with an EXCLUSIVE lighting of the Empire State Building hosted by Rihanna. The lighting of the building was done in festive Cartier red by both Rihanna and Cartier CEO Frederic de Narp. The day marked the debut of the newest LOVE CHARITY bracelet where 10% of all sales from the entire LOVE collection will benefit their partnered organizations.
The east coast event is fresh off the heels of Cartier's first ever celebration of Love Day in Los Angeles which was done as an intimate dinner and private cocktail reception to announce the launch of a new LOVE CHARITY bracelet*** and its accompanying ambassadors. Ambassadors included: Janet Jackson, Fergie, Good Charlotte, Eve, Common, Hillary Duff, Emmy Rossum, and Ashanti.
***-the Cartier LOVE bracelet was introduced over 30 years ago, and has become one of the most coveted jewelry designs in the world. Sales of the LOVE CHARITY bracelet have generated 2.24 million dollars for sixteen global charities over the last 2 years.
*photo courtesy of Jason Kemplin/ WireImage via Image.net
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